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Ecuador Loves Life (ama la vida)
Ecuador new Minister of Tourism, Freddy Ehlers, explains to TravelMole Publisher about their new slogan 'Ecuador ama la vida' (Ecuador Loves Life) and his objective to engage Ecuador and global tourism leaders into a new era of tourism of 'conscience', where the people providing and receiving tourism services are more sensitive to and appreciate more the human exchange of life, culture, love, beauty of life, etc., when they visit Ecuador (or anywhere) and love life...not harm the planet and its people.
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