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Social Network ROI: A Clear Approach
Barbara Pezzi, Director Analytics And Search Optimization at Fairmont Raffles Hotels International shares their insight about ROI with Kieron Keady of TravelMole at EyeforTravel's Social Media Strategies for Travel conference, March 2011 in San Francisco. [Monetize Your Marketing Efforts On Facebook & Twitter with TravelMole Bamboo. Contact bamboo@travelmole.com]
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