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Sustainable Tourism People Tell it Like it is! - Live at the Mole
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Location: London |
 | Description: | Erika Harms of the Global Sustainable Tourism Criteria, Geoffrey Lipman of Greenearth and Ron Mader of Planeta.com talk to Valere Tjolle about
sustainable tourism - certification and the future as they see it. | | Event: |
Webinar |
| Event Date: | 04 June, 2010 | | Presenter: |
Valere Tjolle |
| Appearance By: |
- Valere Tjolle
- Erika Harms
- Geoffrey Lipman
- Ron Mader
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Travelport's Gordon Wilson, updates TravelMole
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Location: beijing |
| Description: | Gordon Wilson meets-up with TravelMole Managing Director, Graham McKenzie at the World Travel & Tourism Council Summit in Beijing, where CEO and Chairman of the global top companies met. | | Event: |
WTTC |
| Event Date: | 27 May, 2010 | | Presenter: |
G McK |
| Appearance By: |
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Generational Marketing - Matures and Baby Boomers
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Location: London |
 | Description: | The Internet presents hoteliers with a challenge: how to effectively reach and connect with different generations of travelers. Bonnie explains that Matures and Baby Boomers of today and tomorrow are looking for ways to experience life to its fullest. Learn what hotels can do to ensure their online content resonates with Baby Boomer and Mature travelers. | | Event Date: | 22 February, 2010 | | Appearance By: |
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The Integration of Revenue Management and Marketing
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Location: London |
| Description: | In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains where revenue management and marketing are disconnected and what these two functions can learn from one another.
You will learn:
- Why increased synergy between these two functions can drive more bookings
- How price discrepancies on different websites and over the phone can damage your hotel’s value proposition
- How to integrate price and how your property is brought to market | | Event Date: | 22 February, 2010 | | Appearance By: |
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Untapped Online Opportunities with Felix Laboy, President and General Manager of Sabre Hospitality Solutions
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Location: London |
| Description: | Some of the biggest untapped online eBusiness opportunities that hoteliers can take advantage of include:
- Using appropriate and market-centric content to merchandise
- Employing strategies used by successful airlines and online retailers
- Ensuring activities that drive and convert traffic work in tandem
In this episode with Felix Laboy, President and General Manager of Sabre Hospitality Solutions, you will learn about these untapped online opportunities and more that can help you extract the most value out of your presence online. | | Event Date: | 04 March, 2010 | | Appearance By: |
- Felix Laboy - President and General Manager of Sabre Hospitality Solutions
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The Traveler's Road to Decision
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Location: London |
| Description: | When searching for accommodations online, the traveler's road to decision often involves research and comparison on a number of travel websites and electronic channels. Some travel shoppers prefer to use third-party sites over brand.com or the hotel's own website to find out the true story of the hotel. Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com / Smith Travel Research shares his insights on how hoteliers can leverage their hotel's presence on online travel sites by changing their mindsets and seeing these sites as friends, not foes. | | Event Date: | 21 September, 2009 | | Appearance By: |
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eBusiness for Hoteliers - Panacea or Pain?
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Location: London |
| Description: | The internet has radically changed how consumers shop for travel. This has had a dramatic impact on the way hoteliers market and sell hotel rooms to travel shoppers. Due to the rapidly changing online environment, some hoteliers struggle with how to extract more value out of their presence online while others have found success.
Over the course of five specific topics, Henry Harteveldt, Vice President and Principal Analyst at Forrester Research, will discuss the impact of the internet on travel shopping and how hotels can turn the internet channel from pain to panacea.
1. How to Motivate the Content-Sensitive Traveler
2. The Role of Visual Content in Travel Shopping
3. The Pillars of Success in Travel eBusiness
4. OTAs and TPIs – The Gateways to Purchase Consideration
5. What Hoteliers can learn from Online Retailers | | Event Date: | 14 December, 2009 | | Appearance By: |
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How to Leverage Content Online
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Location: London |
| Description: | Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains what online content is and how hoteliers can leverage user-generated content as well as their own content on social media sites and online travel agencies. In this episode, you will learn the importance of telling your hotel’s story to the travel shopper wherever they’re posting reviews and visual content and how to address and prevent negative reviews of your hotel online. | | Event Date: | 05 October, 2009 | | Appearance By: |
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Generational Marketing - Gen X and Gen Y
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Location: London |
| Description: | Generations X and Y are cynical and skeptical of traditions and institutions, including hotel brands. In this episode, Bonnie Knutson, Professor at Michigan State University School of Hospitality Business explains why these generations are the way they are, how they behave and what they value. She also reveals three mantras: truth, testimonial and community activism that can help you break through the cynicism and effectively market to these highly consuming and spending generations of travelers. | | Event Date: | 23 November, 2009 | | Appearance By: |
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The Role of Online Information in Travel Shopping
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Location: London |
| Description: | In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.
You will learn:
- Why consumers have become very rational and price focused and how to combat this
- How to generate a "this is where I want to be" response from online travel shoppers
- Tips on how to present relevant and inspiring information to your target guests online | | Event Date: | 16 November, 2009 | | Appearance By: |
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