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The Integration of Revenue Management and Marketing
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Location: London |
 | Description: | In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains where revenue management and marketing are disconnected and what these two functions can learn from one another.
You will learn:
- Why increased synergy between these two functions can drive more bookings
- How price discrepancies on different websites and over the phone can damage your hotel’s value proposition
- How to integrate price and how your property is brought to market | | Event Date: | 22 February, 2010 | | Appearance By: |
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Generational Marketing - Gen X and Gen Y
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Location: London |
| Description: | Generations X and Y are cynical and skeptical of traditions and institutions, including hotel brands. In this episode, Bonnie Knutson, Professor at Michigan State University School of Hospitality Business explains why these generations are the way they are, how they behave and what they value. She also reveals three mantras: truth, testimonial and community activism that can help you break through the cynicism and effectively market to these highly consuming and spending generations of travelers. | | Event Date: | 23 November, 2009 | | Appearance By: |
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Online vs. Offline Marketing
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Location: London |
 | Description: | John speaks with David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. In this episode, you will learn the roles of online and offline content and insights into measuring the ROI of online initiatives. | | Event Date: | 24 August, 2009 | | Appearance By: |
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How to Know Where the Fish Are
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Location: London |
| Description: | Learn from Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com / Smith Travel Research about where and how hotels are finding success online amidst a hotel sea with fewer fish than before. Jeff explains the importance of marketing your hotel and ensuring your message is cohesive and relevant to your target consumers on every website and channel. | | Event Date: | 31 August, 2009 | | Appearance By: |
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The New Luxury - Merchandise, Don't Sell
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Location: London |
| Description: | In her second episode on The New Luxury, Bonnie Knutson, Professor at Michigan State University School of Hospitality Business talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book. | | Event Date: | 14 September, 2009 | | Appearance By: |
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Experiential Marketing - What It Is and Isn't
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Location: London |
| Description: | John speaks with Laurence Bernstein, Managing Director of The Bay Charles Consulting Company about what experiential marketing really is and how it differs from experiential branding. In this episode, you’ll learn how to differentiate and increase bookings by really understanding and articulating the experience your guests are looking for at your hotel. | | Event Date: | 10 August, 2009 | | Appearance By: |
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The New Luxury - Experience, Not Status
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Location: London |
| Description: | In this episode, John speaks with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business as she provides insights on how the idea of luxury has changed, how to define it in our present time and how every property (regardless of price point or brand) can give its guests a feeling of luxury – a memory, an experience – to take home with them. | | Event Date: | 22 February, 2010 | | Appearance By: |
- Bonnie Knutson
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Developing an Effective Online Media Strategy
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Location: London |
| Description: | In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works. In this episode, Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, identifies the key components of an effective online media strategy:
- A solid long-term business plan
- A knowledge of who your target audience is today your potential future audience
- An understanding of how your competitors are positioned in the market
- A presence on available digital channels, including OTAs
Also learn:
- How to attract and convert travel shoppers
- Where to spend your marketing dollars
- Which types of content are most effective | | Event Date: | 08 February, 2010 | | Appearance By: |
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An Interview with Miami Tourism and the Biltmore
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Location: Cannes |
| Description: | Graham McKenzie interviews Nancy Bedoya, Director of Internaional Sales at the Biltmore, and Judith Patron-Fernandez, Director of Luxury Travel Sales, for Miami Tourism. They discuss business, incentive, and international travel, what visitors are looking for in the Biltmore Hotel, and how the Biltmore has altered their marketing strategy. | | Event: |
International Luxury Travel Market |
| Event Date: | 09 December, 2008 | | Presenter: |
Graham Mckenzie |
| Appearance By: |
- Judith Patron-Fernandez
- Nancy Bedoya
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