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eBusiness for Hoteliers - Panacea or Pain?
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Location: London |
 | Description: | The internet has radically changed how consumers shop for travel. This has had a dramatic impact on the way hoteliers market and sell hotel rooms to travel shoppers. Due to the rapidly changing online environment, some hoteliers struggle with how to extract more value out of their presence online while others have found success.
Over the course of five specific topics, Henry Harteveldt, Vice President and Principal Analyst at Forrester Research, will discuss the impact of the internet on travel shopping and how hotels can turn the internet channel from pain to panacea.
1. How to Motivate the Content-Sensitive Traveler
2. The Role of Visual Content in Travel Shopping
3. The Pillars of Success in Travel eBusiness
4. OTAs and TPIs – The Gateways to Purchase Consideration
5. What Hoteliers can learn from Online Retailers | | Event Date: | 14 December, 2009 | | Appearance By: |
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How to Leverage Content Online
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Location: London |
| Description: | Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains what online content is and how hoteliers can leverage user-generated content as well as their own content on social media sites and online travel agencies. In this episode, you will learn the importance of telling your hotel’s story to the travel shopper wherever they’re posting reviews and visual content and how to address and prevent negative reviews of your hotel online. | | Event Date: | 05 October, 2009 | | Appearance By: |
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Boeing 787 Dreamliner - First flight video
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Location: London |
| Description: | Boeing Co completed the first test flight of its new lightweight carbon and titanium Dreamliner, but the flight was cut short because of bad weather. The flight was more than two years behind sched... | | Event Date: | 31 December, 2009 |
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